Cookie Policy
Effective: 2026-09-28
This Cookie Policy explains how Traffic Balance s.r.o. uses cookies and similar technologies (local storage, pixels) on this website.
What cookies are
A cookie is a small text file stored on your device by your browser. Some are needed for the site to work; others help us understand how the site is used or let our partners recognise a visit that came from us.
How we use them
- Essential — needed for the site to function and to remember your cookie choice. They are set without consent because the site does not work without them.
- Measurement — help us count visits and see which comparisons are useful. Set only with your consent.
- Partner tracking — when you click through to a partner, the partner may set a cookie to attribute your visit to us. This is how we are paid; it is described in our Affiliate Disclosure.
Your choice
On your first visit we ask which non-essential cookies you allow. You can change or withdraw your choice at any time from the cookie settings link in the footer, and you can delete cookies in your browser settings. Blocking essential cookies may stop parts of the site working.
What this site stores
The list below is generated from the tools this site actually uses and is kept up to date automatically.
Services and storage in this version
This list describes the registered services and possible browser storage for this published version. Activation follows the purposes you allow and the mode described below. Choose which optional analytics, advertising and site features you allow. You can change your choice in Cookie settings. Google Advanced is enabled: registered Google tags may send cookieless requests before optional storage is allowed.
| Item | Type | Purpose | Registered lifetime | Category |
|---|---|---|---|---|
| _ot_consent, _ot_consent2 | localStorage | Remembers your cookie choices | Until site data is cleared | Necessary |
| _ot_sid | sessionStorage | Random technical identifier for one visit | Until the tab closes | Necessary |
| _ot_s, _ot_a, _ot_sa, _ot_al | sessionStorage | Groups one visit (30-minute inactivity limit) and records advertising attribution for measurement and fraud checks | Until the tab closes | Necessary |
| _ot_exp_* | sessionStorage | Keeps the same test variant during a visit | Until the tab closes | Necessary |
| _ot_bt:* | sessionStorage | Caches a page-scoped security token and country so the site can apply regional cookie choices and display signed offer links | Until the tab closes | Necessary |
| _ot_visit, _ot_uclick, _ot_expsent_* | sessionStorage | Avoids counting the same visit, unique offer click or comparison-test exposure twice | Until the tab closes | Necessary |
| _ot_id | localStorage | Pseudonymous identifier for returning visits | Until site data is cleared or consent withdrawn | Analytics |
| Device profile (one event) | No browser storage | Screen size, language, time zone and graphics checksum for bot detection | — | Analytics |
| _ot_exp_* | localStorage | Keeps the same test variant across visits | Until site data is cleared | Analytics |
| _gcl_dc | cookie | Advertising measurement | 90 days | Advertising measurement |
| _gcl_au | cookie | Advertising measurement | 90 days | Advertising measurement |
| _gcl_ls | localStorage | Advertising measurement | Until site data is cleared | Advertising measurement |
| IDE | cookie | set on Google's own domain | 13 months | Advertising measurement |
The site's own measurement uses /__t/ on this domain. External providers are listed separately.
Partner links use this site's /goto redirect with a click reference for attribution. Storage on the destination website is governed by that partner's policy.
External services
- Google Campaign Manager 360 (Floodlight) (fls.doubleclick.net) — Advertising measurement; Google Advanced is enabled: registered Google tags may send cookieless requests before optional storage is allowed. Tells our advertising partners that an advert led to a visit or a partner click, so campaigns can be measured.
- Google Fonts (fonts.googleapis.com / fonts.gstatic.com) — Functionality; Runs when its purpose is enabled. Google Fonts receives your browser's IP address when loading fonts. Font requests set no cookies and wait for Functionality.
Generated from this publication's configuration and vendor registry.